How a new marketing model generated 30% more leads while lowering costs

When the global pandemic hit, 3SI Security Systems had to rethink their approach. Previously reliant on events and tradeshows to generate leads, 3SI acted decisively to ramp up digital initiatives. By leveraging the marketing as a service model, the company scaled its marketing engine and efforts leading to greater impact.

Read the case study to learn how the MaaS model enabled 3SI to:

• Scale its marketing capabilities, bolstering demand generation and pipeline acceleration
• Focus on high-value strategy without getting bogged down in execution
• Generate a 30% increase in leads, with a 75% reduction in cost per MQL